A combined project working with Spadeworx marketing.
Task:
Develop a distinctive umbrella campaign brand, look, and feel, that brings together Boehringer Ingelheim’s pioneer cattle parasite control products, to use in advertising to farmers and retailers.
Outcome:
The Steerhead brand brings consistency to the product range and instils a sense of trust and security in the individual products, which have been used successfully by cattle farmers for over 20 years.
Work Delivered:
The campaign outputs include print and digital advertising, email marketing, and trade exhibition stand design, alongside product-specific PR and educational materials.
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